Where AI Meets Real Creative Work

AI should amplify taste—not replace it.

At Shrtfrm Media, our reputation was built long before AI hype cycles—on pacing, narrative instinct, brand voice, and creative judgment. SF Labs exists because we saw the gap early: incredible creative teams slowed down by repetitive workflows, bloated processes, and tools built by people who don't actually ship content. So we built our own.

SF Labs is where editors work alongside engineers, brand strategists influence product decisions, and AI is trained around real creative constraints. The result isn't "AI for AI's sake." It's practical systems that help teams move faster without lowering the bar.

Products born from real creative pain points

Snaplife.ai

Turn photos into expressive animated video moments. Snaplife uses generative AI to animate still imagery with voice and motion—perfect for social hooks, hero visuals, and on-brand dynamic moments.

Try Snaplife →

Audio2TextPro.in

Fast, clean transcription built for real workflows. Convert audio and video into structured text optimized for captions, scripts, and repurposing content. Saves hours and speeds iteration.

Try Audio2TextPro →

RoastMasterRick.com

AI with attitude—personality first. An interactive Chrome extension delivering witty, context-aware AI roasts. Shows how tone and voice can be engineered into AI beyond utility.

Try RoastMaster Rick →

And More in the Lab

SF Labs is an active sandbox. Not everything we build is public. Some tools stay internal, powering Shrtfrm client work behind the scenes—from ideation to editing acceleration to content QA. If it saves time, sharpens output, or removes friction—we're testing it.

AI isn't a side project. It's part of our creative advantage.

SF Labs doesn't exist in isolation. Everything we learn feeds directly back into Shrtfrm Media's client work. That means brands working with Shrtfrm get faster creative iteration, smarter content systems, and editors and strategists augmented—not replaced—by AI. You're not hiring a studio experimenting on your budget. You're partnering with a team that already did the experimentation.

We don't believe in choosing between creativity and technology.

Anyone can prompt a model. Very few teams know how to shape taste, story, and brand nuance at scale. SF Labs exists so Shrtfrm can stay obsessive about craft—while quietly building the infrastructure that keeps us ahead. The future isn't AI vs creatives. It's creatives who understand AI vs everyone else.